Define Your Brand Story: Your brand's story is at the heart of PR. Craft a compelling narrative that resonates with your target audience. Highlight what sets your business apart and why it matters. This story should be consistent across all PR channels, from press releases to social media.

Create Meaningful Content: Quality over quantity is the key. Craft content that resonates with your target audience. Share informative articles, entertaining videos, eye-catching images, and engaging stories that provide value and provoke a response. Ask questions, encourage comments, and spark conversations.

Visual content can significantly impact a potential customer's decision-making process. Upload high-quality images of your business, products, services, and team. Consider adding videos that provide a virtual tour, showcase your offerings, or feature customer testimonials. Regularly updating these visuals keeps your GBP engaging and up-to-date.

Throughout her career, Kelly developed a profound appreciation for the human element of business—the customers who drive it and the culture that sustains it. Working in the restaurant industry, she discovered the immense joy in creating memorable experiences for patrons. In marketing for a big-box store, she honed her skills in crafting strategies that resonated with a wide audience.